my opinion on the advertising lies somewhere between frank n whitworth. there HAS to be ads to pay the way....BUT it can be very subtle, rather that blasting it in your face. people are not stupid....well....some people are not....lol.
if regular people post their specifics on these forums about their hunts, loads, handguns, and adding pics etc is the best promotion available imo. anybody that gets FREE stuff is gonna be happy n overjoyed about what they are using. it's just not as good as info from "mr. smith" in smalltown usa.
subtle advertising will work imo, and make a much better story to read. otherwise....it's just a story....imo.