wapitrod:

I'm in So. California. I don't currently hunt, like I said, there are no favorable areas in my area. There are a lot of shooters here though so don't write us all off. That would be a demotion to the hobby.

You have to remember that your 'market' doesn't always depend on traditional forms of selling. Consumer products do benefit from the largest audience. That is why the internet is king over magazines and TV. The most effective approach towards advertising would be ABC Account Analysis. That means if 80% of your customers are internet, then 80% of your revenue should be spent on the internet, etc.

As far as 'internet advice' versus advertising, your internet advice is really personal selling, which in commercial industries, is the number one marketing tool. Personal selling is number one there. Advertising, trade shows, articles, probably come last, but one needs to compile the market research. Oh, what an ugly word - marketing. Don't ever tell your customer that word!