I am in the camp that when it "matters" I would go with the premium bullet. The Swift A frame comes to mind. At a buck a piece they seem like a bargain "when it matters", even to a Scotsman like myself. If you run the numbers on a hunt, the price of the bullet is the least expensive piece of equipment. It's performance is the one piece that has the final control of the outcome. The best bullet in the world is no guarantee since so many other factors come into play but it will stack the odds in the shooter's favor.