Bare 700 Action: $350
Stock/Chassis: $200-400 (yes you can spend more)
Trigger: $100-150
Barrel: $150-350
Chamber/Build: $400-800

I'd say, depending on your parts and whether you build yourself or have someone else do it.......You can build as good (at least) a bolt action SP as they are offering for +/- $1,000 on the low end to $1,800 on the high end.

I just don't get their target market.