TM,,,,, As James and RandyB pointed out, good points about prices, I want to add that when you begin to sell to brick and mortar stores or Big Box Stores, you fall under a different tax structure. The big stores also want a company to take back merchandize that does not sell. Packaging and shipping are other variables.
But getting to the bottom line and that is you ask yourself the 2 important questions, and that is, Is the ammo You purchase accurate in your gun? and Did the Cast bullet lead up your barrel? If all is good, then the only thing is for you to decide is do you want to pay the price for the certain brand. Hope your choice works for you. Let us know.