Hey gang, I need your advice.

I have been running a gunsmithing/custom gun building shop for over 11 years, chasing my tail trying to be everything to everyone. Hunting, specifically with handguns, has been my biggest consistent passion since getting into guns as a kid, though I've never thought of building a business around it until recently. Now, I'm working on turning my business into a specialty shop for handgun hunters. I'm thinking of having some retail dedicated to the sport, as well as some custom/semi-custom handgun options. With the advent of the internet, it's much easier to reach out to passionate or potential handgun hunters all over.

I'm absolutely not trying to sell myself, I'd just love some advice, questions, or suggestions from the group. Thanks in advance.