And.....we cant get these features if we arent willing to pay for em. Long distance rifle shooters are happy to get a nice long distance scope for under 2k bucks. The >2k scopes fly off the shelves for rifles. Nobody bats an eye with an 800 dollar rifle scope. From what ive seen in the handgunning world anything over 300 bucks inspires alot of teeth nashing. Just an observation.