Take your kids or someone else's kids hunting. Take your girlfriend or wife hunting. Make it fun..keep it as simple as possible. Promote things that would appeal over a broad spectrum, and lead by example. Take the lead by example to heart...if you want to encourage someone to deer hunt, you have to actually do it yourself. I love big bores and heavy kickers, but they appeal to only a MINUTE few. Tell the truth....357, 41, 44's work great for what nearly everyone will ever hunt. Kids love squirrels, rabbits, foxes, etc...they love action, start with small game and work up....that's how we can help