I just roll the crimp until the groove is filled, call it moderate or normal. Over crimp and the brass tries to press into the lead. Brass can also buckle and bulge below the crimp. That will break your case tension.
Depend on case tension to hold boolits, crimp is just an aid.
I use Hornady dies, seat and crimp at the same time. I will not use the extra crimp die if the boolit is too tight to enter it.